Personal Stylist
based in South West London
Your style journey
Do you feel stuck in a style rut, unsure how to dress in a way that truly reflects who you are? Perhaps your wardrobe is full, yet getting dressed each day still feels frustrating or uninspiring. You are not alone. When your style aligns with who you are, getting dressed becomes easier, more enjoyable and ensures you feel confident and comfortable every day.
SW Personal Styling is a bespoke personal styling service based in Richmond, South West London, led by qualified stylist Naomi Thornton. With personalised, thoughtful guidance, I help you rediscover what works for you, bringing ease back into getting dressed and creating a wardrobe that feels natural, authentic and perfectly aligned with who you are today.
Combining expert styling, body shape guidance and thoughtful wardrobe planning, I help you to create looks that not only complement your lifestyle and respect your budget, but also ensure you feel like the very best version of yourself. When you wear the right clothes, the transformation is immediate.
Style consultation
Wardrobe edit & refresh
Personal shop
Occasion shop
Why use a stylist?
Working with a personal stylist is about more than clothes, it’s about learning how to feel your best every day. With expert training in styling, fit, body shape and proportion, a stylist removes the guesswork from getting dressed, helping you understand what truly suits you and why.
By handing over the time-consuming task of shopping and decision-making, you gain clarity and confidence. The result is a wardrobe that works seamlessly for you, allowing you to feel truly happy in yourself.
What my clients say
Sarah-Jane, Esher
"I couldn't have been happier with the outcome of my online personal shop. I needed a new autumn capsule wardrobe and Naomi was just brilliant at finding everything to suit my figure, skin tone and style. Not only that, she made the whole experience fun and exciting - highly recommend!"
Jess, Richmond
"Naomi undertook an extensive wardrobe edit for me and I was absolutely delighted with the result. Not only did she help me get rid of lots of long-held items that I haven't worn for years, but we managed to create about 30 new outfits that I would never have come up with! If you're thinking of trying her out do it, I promise you won't regret it"
Isabella, Twickenham
"I booked Naomi for a one off online holiday shop as I needed some stylish items for a 40th Birthday weekend away.. She really took her time to understand the brief and came up with some brilliant suggestions. I ended up buying everything she recommended and absolutely loved wearing them on holiday. I can honestly say i have never felt as confident or happy in myself as I did that weekend and I can't wait to work with her again for other special occasions."
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